A specialist in mortgage and protection advice. Lloyd has been offering an impartial and professional advisory service for nearly 30 years.
With no ties to any banks or building societies, Lloyd works exclusively for his clients to help them achieve their mortgage goals.
From first time buyers to professional landlords.
From remortgage clients to those more complex cases, Lloyd inspires trust and confidence.
“The most important person in my business, is the client”
Lloyd Richards
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5, Vickers Court, Stratford Upon Avon, CV37 5AN
Educated at Rugby School and with a deep love of theatre, Lloyd has been working in the finance industry since 1988.
He describes himself as:
“ A Shakespearean actor trapped inside the body of a mortgage adviser.”
With warmth and humour, Lloyd looks to create lifelong working relationships with all his clients.
Music and poetry are his passions, having recorded an EP of his own songs ( he might even send you a link to them if you are lucky )
Lloyd takes the mystery out of mortgages and treats every single person with empathy and respect.
If you need mortgage advice, you need to speak to Lloyd
Services
Exclusive Rates
Access to the whole of the mortgage market, plus exclusive broker rates and products.
PropertyRemortgage
Checked on
17.09.2024
First Time Buyers
Access to the whole of the mortgage market plus exclusive first time buyer deals.
PropertyFirst Time Buyers
Checked on
17.09.2024
Buy To Let
Access to the whole of the mortgage market, plus exclusive rates and products.
Buy to Lets
Buy to Lets for LTD companies
Buy to Lets for HMO's
PropertyBuy to Lets Including Ltd Company
Checked on
17.09.2024
Whole Of Market Mortgage Advice
Access to the whole of the mortgage market plus exclusive rates and products
PropertyMoving House
Checked on
13.09.2024
Mortgage Protection
Access to an exclusive set of insurance providers.
Income Protection
Critical Illness Cover
Life Assurance
Providing specialist advice tailored to the individual needs of the client
PropertyMortgage Protection
Checked on
17.09.2024
Accreditations
Cert PFS
Checked on
13.09.2024
Member Of The Personal Finance Society
London Institute of Banking & Finance
Checked on
13.09.2024
Certificate In Mortgage Advice & Practice
CeMAP
Financial Planning Certificate
Checked on
13.09.2024
Chartered Insurance Institute
Financial Planning certificate
Financial Planning Certificate ( Paper 3 )
Checked on
13.09.2024
Chartered Insurance Institute
Financial Planning Certificate ( 3 )
Financial Planning Certificate ( Paper 2 )
Checked on
13.09.2024
Chartered Insurance Institute
Financial Planning Certificate ( 2 )
Financial Planning Certificate ( Paper 1 )
Checked on
13.09.2024
Chartered Insurance Institute
Financial Planning certificate ( 1 )
Fundamentals Of Equity Release
Checked on
13.09.2024
Certificate In Regulated Equity Release
Equity Release Solutions
Checked on
13.09.2024
Certificate In Regulated Equity Release
FCA
Checked on
13.09.2024
Financial Conduct Authority
Awards
Certificate Of Excellence
Vouched For Certiciate of Excellence
Top Rated Adviser
Vouched For Top rated Adviser
Insurances
Professional Indemnity
PII verified on 13.09.2024
PII is covered as part of a member network
Stonebridge
Verified Reviews
Latest Reviews
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The following reviews are independent and not verified by Vetted Adviser.
Reviews from other sources
Mortgage Services
Overall score (4)
What were the circumstances that caused you to initially look for an adviser?
Mortgage renewal and startup mortgage
How has Lloyd Richards helped you?
Lloyd gave forward all of the Information we required and helped between the solicitor and my accountant being someone who owns a business mortgages are not very straight forward however Lloyd ensured contact throughout
Have you seen the outcome you were hoping for?
yes
Review from verified client
Reviewed on 2024-09-30 10:26:34
Mortgage Services
Overall score (5)
Please provide a brief comment about your experience with Lloyd
After disappointing service from another mortgage broker, Lloyd stepped in at the 11th hour to help me get an agreement in principle turned around quickly, to allow me to get in fast with an offer on my new home.
He explained my options very clearly and was very helpful in steering me to the best mortgage offering for my financial situation.
First impression from a user who is not yet a client
Reviewed on 2024-09-30 10:26:34
Mortgage Services
Overall score (5)
What were the circumstances that caused you to initially look for an adviser?
It was for sure he has more experience than us and he can help us.
How has Lloyd Richards helped you?
He responded to our messages very quickly. He was friendly, helpful and efficient even through the current Covid 19 difficulties.
Have you seen the outcome you were hoping for?
We have seen the outcome we were hoping very quickly. We had an incredible short timescale.
What could they have done better?
I have no idea what Lloyd could do better. He was fantastic. We felt well supported during the entire application.
Review from verified client
Reviewed on 2024-09-30 10:26:34
Mortgage Services
Overall score (5)
What were the circumstances that caused you to initially look for an adviser?
Although I did not ultimately take up the mortgage options Lloyd suggested, I have to say that he was extremely professional, accessible & clear about the process throughout our communication. i have no hesitation in recommending him for acquiring a mortgage.
How has Lloyd Richards helped you?
He presented me with realistic mortgage options.
Have you seen the outcome you were hoping for?
I decided not to pursue the mortgage
What could they have done better?
Not sure.
Review from verified client
Reviewed on 2024-09-30 10:26:34
Mortgage Services
Overall score (5)
What were the circumstances that caused you to initially look for an adviser?
Needed to pull value out of my recently renovated house in order to make future investments
How has Lloyd Richards helped you?
Lloyd talked me through all options available to me, from the more normal ideas to the more unusual strategies - and helped me boil down to which was the most suitable. Lloyds skills were invaluable when it came to placing a remortgage as my financial situation changed about five times during the process due to the Pandemic lockdown. When we encountered difficulties with the first mortgage we intended to carry out, Lloyd was able to quickly find another option that was more suitable and we made quick progress to finalise everything before my financial situation changed again!
Have you seen the outcome you were hoping for?
Remortgage complete with the intended results
What could they have done better?
The only issue was the Conveyancer that Lloyd arranged for the mortgage. I would advise steering clear of PPL as they delayed the completion through lack of caring, and were extremely rude to me. Lloyd did however apply pressure to the conveyancers to kick them into gear, and they should in no way reflect badly upon the good service Lloyd gave me.
Review from verified client
Reviewed on 2024-09-30 10:26:34
Mortgage Services
Overall score (5)
Please provide a brief comment about your experience with Lloyd
We briefed Lloyd with a specific scenario and a situation which may be challenging to achieve. However Lloyd was very responsive and helpful... and undertaken the research required straight away. So far we've been impressed with Lloyd's positive and proactive approach.
First impression from a user who is not yet a client
Reviewed on 2024-09-30 10:26:34
Mortgage Services
Overall score (5)
What were the circumstances that caused you to initially look for an adviser?
Moving house and had trouble getting mortgage through bank so Lloyd was happy to help.
How has Lloyd Richards helped you?
We were selling and Buying our house with HR Estate Agents.
Have you seen the outcome you were hoping for?
Yes and No, but no fault to Lloyd as he was fantastic throughout, but we decided not to move in the end.
What could they have done better?
Nothing. He was excellent, very patient with us and talked us through everything and kept us informed.
Review from verified client
Reviewed on 2024-09-30 10:26:34
Mortgage Services
Overall score (5)
Please provide a brief comment about your experience with Lloyd
From our telephone conversation Lloyd gave a confident and managed to get me a deal which I was looking for.
I will defiantly use his expertise in the future and also recommend others to use his service.
First impression from a user who is not yet a client
Reviewed on 2024-09-30 10:26:34
Mortgage Services
Overall score (4)
What were the circumstances that caused you to initially look for an adviser?
Re-mortgaging.
How has Lloyd Richards helped you?
Discussed options for mortgage; answered questions; provided rationale for answers and advice.
Have you seen the outcome you were hoping for?
Yes.
Review from verified client
Reviewed on 2024-09-30 10:26:34
Mortgage Services
Overall score (1)
Please provide a brief comment about your experience with Lloyd
There are four weeks from my application and no answer from Lloyd Richards...
Lloyd's reply
Well, I really don't understand this one. On the 6th June this client left a really good first impression review for me, which was much appreciated.
Due to working within the restaurant industry ( massively hit by Covid 19 ) we had agreed that until sanctions had been lifted and income was on a more permanent basis, we would wait before looking to obtain any agreements from mortgage lenders.
I had diarised to go back to the client at the beginning of July if I hadn't heard anything from him.
I can only assume that the clients unfavourable review is due to a miscommunication which I have tried to resolve, but he has said he is no longer interested.
I wish him well and am sorry he felt the need to post such a poor review. However with 236 other positive messages from my LPR family of clients, I can but press on and continue giving out the very best advice I can.
First impression from a user who is not yet a client
Reviewed on 2024-09-30 10:26:34
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Lloyd Richards
Adviser contact details
07568 091968
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