

Our aim at the Penny Group is to develop a deeper understanding of your goals and aspirations so you are financially equipped for every life stage.
Who we are?
We are a Chartered Financial Planning practice based in London, advising clients nationwide. We have been managing the financial affairs of private clients and their business interests for over a decade. During this time, we have formed a close-knit business of highly qualified advisers and employees and we want you to feel like you are extended part of our community.
Our service levels
Our approach to wealth management is a combination of three specific but complementary services: Financial Planning, Investment Management and Mortgages. You can access any of the three services on their own, but together they make a holistic approach to looing after you, your needs and money.
We will strive to work with you to construct a robust financial plan through the use of cash-flow modelling and show you the impact of a number of life events on your finances. This ranges from investing in a new property, to paying school fees through to retirement planning.
Services
Financial Planning
Throughout our lives, we face having to make financial decisions that can have a major impact on our wealth, as well as determining whether we meet our goals, and can protect ourselves and our families from unexpected events. A carefully thought-through financial plan can make a positive difference, no matter what life stage you’re at

Investment Management
Investment management involves creating a strategy to help you manage your investment portfolio and other financial assets for both short-term and long-term growth. The aim is to meet your investment goals, whether that’s preserving or growing your wealth or receiving a regular income. Our investment management service involves choosing your investments and ensuring we react quickly to any changes in the market, whilst keeping you informed at all times

Mortgage Adviser
We provide a full mortgage service, whether you’re a first time buyer, looking for your next investment or are looking to refinance an existing investment.

Pension and Retirement Planning
Helping you with your pension and retirement planning

Pensions
The rules around pensions are constantly changing. Getting regular advice from experts will enable you to build up your pension in the most efficient way, allowing you to invest it and achieve your desired outcome. Our financial planners can help you decide on the best plan for your personal circumstances. Solutions such as pensions, ISA’s, property, investments and savings all play a role in your retirement plan.

Protection & Insurance
We will build a picture of your circumstances and calculate the impact on you and your loved ones if anything unexpected was to happen. Protection and insurance can help in a wide variety of circumstances from contributing towards maintaining essential expenditure should you be unable to work, to helping your family pay off the mortgage in the event of premature death. There’s also the day-to-day insurance that’s easily forgotten like protecting your home and personal possessions.

Our Advisers

Luke Neves
I work closely with clients and their families, helping them on their journey to financial independence.
After graduating from University in the United States, I decided to return to the UK to follow my interest in financial planning; utilising the skills and experience I gained abroad.
What fuels my passion for financial advice is helping clients make sound financial decisions throughout their lifetime and guiding them on a journey to achieving their goals. I feel this is best achieved by understanding my clients’ logical and emotional drivers and striving to apply my knowledge to help them realise their financial aspirations.

Michaela Norbury
I am passionate about providing tailored Mortgage and Protection advice for clients at all stages of their buying journey whether as a first-time buyer or a landlord growing their property portfolio.
With over 12 years’ experience in the financial services industry, I am vastly experienced in both the technical and emotional aspect of Mortgage Advice. I really enjoy building long lasting relationships across a broad client base, giving me the opportunity to play an active role in helping clients achieve their goals and aspirations. I am excited to extend this support within a firm underpinned by excellent values

Latest Reviews
Handled my mortgage
My sister and I contacted The Penny Group in May 2021 to obtain a mortgage fo first property purchase. Our initial point of contact was Sanjay Kotecha. Sanjay professional, well informed and realistic over our options. We really appreciated front attitude to the sort of mortgages available to us. We were then transferred who obtained our mortgage in principal from Metro bank. When Jo suddenly le Sanjay took over our case and we could not have asked for a better broker to he Although we had spoken to a few mortgage brokers and done our own research were definitely still in the dark about the different types of mortgages available Sanjay explained the different types of mortgages, their pros and cons and what be best suited to us. He was always available to answer guestions and replied to within minutes. Due to our salaries being on the lower end of the spectrum and three people on our mortgage, our case was complicated. Sanjay therefore must have worked incredibly hard as the middle man between Metro bank and us. We really do appreciate the work put in by Sanjay and will definitely be recommending him to friends of ours during their property purchases in the future.

F C
Reviewed on 2023-05-19 08:42:38Most of our large financial decisions over the past few years
I was looking for an additional advisor to my current one to give me an alternative and a balanced view of my investments. My adviser at TPG prepared some really helpful in-depth cash flow models that assisted us to plan for the future (retirement and beyond). We have invested in some medium risk stocks and shares ISAs that are showing significantly better returns than previous ones that we have. We also looked at IHT planning and this is now a focus we want help on going forward. My wife and I have had a positive outcome to date with regular updates. I look forward to working with TPG in the future.

C C
Reviewed on 2023-05-19 08:42:03Investment advice, retirement planning, mortgage assistance, life insurance
My wife and I have been with the Penny Group since their inception. They offer a bespoke combination of expert advice, client focus and a friendly approach which marks them out from other financial advisory firms we have dealt with previously. They have helped us with all our major investment decisions in recent years and their cashflow modelling has given us great peace of mind when undertaking our retirement planning. They take great care in understanding our individual needs and risk appetites and tailor their offering accordingly. Aside from investment decisions and retirement planning, they have also provided us with a one-stop shop for our other financial needs including arranging our BTL mortgage and our life insurance and critical illness cover. In short, we view our relationship with the Penny Group as a lifelong partnership and cannot recommend them highly enough.

L -
Reviewed on 2023-05-19 08:41:08Handled a complex mortgage
Our mortgage was complex and took four months from first application until offer (None of the delay being due to The Penny Group I hasten to add). During this time Sanjay Kotecha was outstanding in his role. He knew exactly what would work, what wouldn't and what was realistic. He also kept our hopes up during the many moments when we had thought of giving up. A few months ago we completed on our dream house and a big reason we could is Sanjay. Neil Stephens was in charge of sourcing the mortgage and was creative, determined to succeed and always made himself available We are now purchasing Life Insurance through The Penny Group. And in future our family's re-financings and new mortgages will also go through The Penny Group. Sanjay is a big reason for that.

D K
Reviewed on 2023-05-19 08:40:23Applied for two mortgages with The Penny Group
I wanted to comment on the outstanding service we have received from our Senior Client Liaison Manager Sanjay Kotecha. He has been with us every step of the way in the application process for two mortgages, with a tight deadline. He has been calm, steady and very efficient in requesting information and doing the difficult work of communicating with the lenders during a period of unprecedented activity in the mortgage market. Our move would not have been possible in this timeframe without him. We have also been very happy with the service from Neil Stephens who found us the best mortgage deals for our circumstances before handing over to Sanjay to guide

L G
Reviewed on 2023-05-19 08:39:14Financial planning
In collaboration with Michaela Norbury
My husband and I have been using The Penny Group's expert financial planning services since 2013, and are we really pleased with what Clement has done for us. He is easy to work with. He is friendly, thorough, smart, informed, conscientious, professional, and we trust him. We feel confident in his advice and the information he provides and are very happy with how our finances are being managed. He has seen us through a big move and my husband's retirement from his architectural practice, and he has helped us explain our financial position to our children, offering to talk to them directly should they have any questions. We couldn't recommend him more highly.

J S
Reviewed on 2023-05-17 13:37:59Retirement planning
In collaboration with Michaela Norbury
We have been using the financial services of the Penny Group for over 10 years now, primarily related to retirement planning. The first step for us involved amalgamating several pension pots into one and this complicated process was achieved seamlessly The next stage was to map out what our goals were for retirement and establish a timeline to get an estimated retirement date. Mike Elworthy was the partner who helped us through the various considerations and provided invaluable advice, without doubt the financial model of our future cashflows that Penny Group created was extremely helpful in making some very important decisions. We are now 4 years on from retirement date and the good quality advice has continued through these very difficult times. We would thoroughly recommend the Penny Group

G H
Reviewed on 2023-05-16 11:39:32No media uploaded.
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Michaela Norbury
Adviser contact details
- 0207 061 2345